The source claimed those talks stalled because Hyundai was reluctant to work with outsiders. It is not like working with Apple would always produce great results.”Īn anonymous source added that Hyundai and Apple have actually been going back and forth about a potential collaboration since 2018 when Alexander Hitzinger was in charge of Apple’s Project Titan project. “We are not a company which manufactures cars for others. “We are agonizing over how to do it, whether it is good to do it or not,” a Hyundai executive told Reuters. It does not want to become merely an assembler of cars for other companies - a business model that has worked well for Magna, which manufacturers vehicles for Jaguar, Toyota, and others at factories around the world. Last week, Reuters reported that top management at Hyundai is in a quandary about how to proceed with a relationship with Apple.